This project is a comprehensive social media brand guidelines deck developed for the 2025 X Games rebrand while working as a Junior Creative at WKNDHRS. The document was created to help internal teams, partners, and clients apply the new visual identity consistently across digital platforms, with clear direction on logo usage, typography systems, color palettes, and image treatment.

The work balances written guidance with strong visual examples, making the system practical and easy to follow in real-world social applications. Created in close collaboration with the Creative Director and refined through direct client feedback, the deck translates a large-scale brand refresh into actionable tools that maintain cohesion, clarity, and impact across all X Games social content.