THRIFTING

This project celebrates thrifting as an accessible, affordable, and sustainable alternative to fast fashion through print and stop-motion design. Custom lettering made from thrifted clothing and fabric, combined with photographs of secondhand garments, reinforces the individuality of each find. The visual identity extends into motion through stop-motion animation, bringing the clothing and handmade typography to life. Every piece carries its own story, offering surprise and uniqueness that mainstream retail often lacks, while giving new life to items that may otherwise be discarded.